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Forest Park Forever’s Forest Park Trolley
Metro St. Louis and Forest Park Forever received the Spirit of St. Louis Program Award for the Forest Park Trolley, which shuttles over 370,000 visitors to attractions and events throughout Forest Park during the busy summer months. (© archived slfp.com photo)

Forest Park Forever's Forest Park Trolley Is a Winner
ST. LOUIS, MO, (SLFP.com), February 7, 2016 - The Saint Louis Attractions Association (SLAA) has announced the winners of the organization's 2015 Spirit of St. Louis Awards. Brooke Emshoff, Sales and Marketing Manager at Hard Rock Café St. Louis, received the Spirit of St. Louis Individual Award. Metro St. Louis and Forest Park Forever received the Spirit of St. Louis Program Award for the Forest Park Trolley. Dave Roemer, Park President of Six Flags St. Louis received the Spirit of St. Louis Hall of Fame Award.

The Spirit of St. Louis Individual Award is given annually to honor an individual who has gone the extra mile and put forth exemplary effort in helping to further the goals, objectives and spirit of the tourism industry.

As Sales and Marketing Manager at Hard Rock Café St. Louis, Brooke Emshoff's recent successes are many, which is not surprising to anyone who has worked with her. Brooke hit the ground running at Hard Rock Café St. Louis, and has the awards to prove it. She recently received the "The Plugged In" Award for the best digital marketing campaign within Hard Rock Café International for increasing their lifetime post reach by 248% from 2014 to 2015. Brooke's passion for making any project or event successful is contagious, and she routinely goes above and beyond for a clients' event. During the unrest and tension in Ferguson, she was not only able to sell Hard Rock Café to tourist groups, but was able to increase the Café's sales over the previous year. The harshest of circumstances does not slow Brooke down or stop her from making lemonade out of lemons. She always makes you feel welcome and comfortable in her presence, and without question she meets and exceeds any goal or challenge thrown her way.

The Spirit of St. Louis Program Award is given to a program, activity or event that has contributed to the St. Louis region by raising public awareness, increasing visitorship or in general having a positive impact on the industry.

Metro St. Louis and Forest Park Forever were awarded the honor for the Forest Park Trolley. Since the inception of the program, the Forest Park Trolley has shuttled over 370,000 visitors to attractions and events throughout Forest Park during the busy summer months, helping to ease traffic and congestion, and enhance the overall visitor experience.

The Forest Park Trolley also demonstrates a successful, collaborative partnership among some of the region's most visible attractions: the Missouri History Museum, Saint Louis Art Museum, Saint Louis Science Center, and the Saint Louis Zoo. The marketing strategy took a two-pronged approach, targeting both the local, as well as the visitor market. The local marketing centered on families, and connecting local moms and dads looking for a "staycation" with an easy way to navigate the park. The new marketing campaign resonated with both locals and visitors, generating millions of impressions with these audiences, while offering families a fun, friendly, and affordable way to explore Forest Park. Since branding the MetroBus service through the park as the "Forest Park Trolley" in 2011, ridership has averaged over 75,000 riders per year, more than doubling the average ridership from previous years.

The Hall of Fame Award is the Saint Louis Attractions Association's highest honor, reserved for individuals who have made and sustained noteworthy contributions that have broadly impacted the tourism and hospitality industry. Nominees must have served in the industry for ten or more years.

Dave Roemer, President of Six Flags St. Louis, is a native St. Louisan with over four decades of support to our community. His impact on the region cannot be measured; he can only be characterized as one of the best leaders in the hospitality industry. Dave Roemer has an ease and approachability to all who encounter him. Embodying the "servant leader" model of leadership, he can often be seen walking around the park with a broom to ensure the cleanliness of his customers' experience, and calling each employee by name and asking how things are going. His gentlemanly demeanor allows him to provide his team members with guidance and support, while giving them the freedom to exercise their own discretion and creativity, resulting in a consistently outstanding customer experience. His dedication and loyalty to the St. Louis region is exemplified through his partnership with St. Louis Children's Hospital, where over the past 32 years he has been influential in fundraising endeavors that have raised millions of dollars for their patients.


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